Graphic Design

Engineering Graphic Design involves translating technical concepts into visual representations to enhance understanding of how a system works or appears. These visuals may range from precise CAD drawings to explanatory infographics that illustrate specific operational principles. Their main purpose is to simplify complex ideas and present them in a clear, step-by-step manner. Throughout the product development process, it’s essential to create comprehensive documentation supported by graphics. This not only guides the development path but also fosters effective brainstorming in a multidisciplinary engineering environment.

When a product moves into the manufacturing phase, a detailed Production Manual becomes crucial. This manual outlines all procedures and technical specifications required for production. Manufacturers use this documentation to establish a structured approach to serial production. We develop the Production Manual in close collaboration with all engineers and developers involved, ensuring a high-quality final product.

Conventional Graphic Design focuses on visuals used for a wide range of purposes beyond the technical realm. These designs often serve marketing objectives or provide user instructions for products aimed at end users or consumers. To maintain clarity and relevance, certain graphic conventions must be followed. Most importantly, the designs should be minimalist and direct. While elaborate visuals may initially seem impressive, they often risk causing confusion.

It’s also essential to consider the cognitive abilities of individuals who may not have technical knowledge. The target audience plays a crucial role in determining how the content should be visually presented. Our designers are experienced professionals who craft visuals tailored to resonate with the intended audience—ensuring their relevance both now and in the future.

Marketing Graphic Design focuses on creating visual content and assets specifically for marketing and advertising purposes. It combines core graphic design principles with brand-specific guidelines that define a company's visual identity. Our marketing design specialists bring both creative flair and technical know-how to shape strong brand identities, boost audience engagement, and support the success of campaigns for newly developed products. Their work extends beyond visual appeal—it plays a strategic role in communication, making them key contributors to effective and impactful marketing initiatives.

In addition to graphic design support throughout the product development process, we also ensure your company, product, and marketing communications have a strong and effective online presence. We provide not only visual content but also the necessary technical software, user interfaces and process control tools required during R&D and subsequent production stages.

These solutions can be application-specific and are often designed to optimize production workflows and quality control processes. From the early planning of R&D strategies, custom server applications tailored to the product can significantly accelerate development timelines. We also design exclusive, product-specific tools and jigs—both hardware and software—as well as provide comprehensive support for embedded software engineering workflows.

█   Research

The Research phase lays the foundation for the project by creating a clear development roadmap that ensures an efficient workflow and a high-quality outcome. We begin with a client discovery process to define your goals, understand your target audience, position your brand across both digital & physical platforms and identify technical requirements.

█   Concept

With the research complete, we translate our findings into a comprehensive client brief, including content architecture, technical specifications, and wireframes. We also provide strategic suggestions to enhance the impact of your content and improve the overall user experience.

█   Development

Once the structure and direction have been finalized, we move into the design phase. Our creative team develops a unique visual framework tailored to your company’s message, while also aligning with the marketing strategy to effectively reach your target audience.

█   Delivery

After successful testing and final client approval, we proceed with the project launch. Post-launch, we hand over the operational control and maintenance to your team, complete with product training. The marketing strategy developed during the process is then activated to support visibility and growth.

Once a product has been manufactured, it requires packaging that not only ensures optimal protection during transport, but also reflects the aesthetic appeal appropriate to the product and its target audience. Developing effective packaging involves a multidisciplinary approach, combining functionality with visual design. Above all, it is essential that the product reaches the consumer in perfect condition.

The packaging must also safeguard the product’s performance throughout distribution, preventing any damage to its structure or functionality. The same level of care taken in manufacturing the product should be reflected in its packaging—through thoughtful, durable and visually aligned design. Our team of designers collaborates closely with you to deliver packaging solutions that prioritize maximum protection while also enhancing the visual impact of your product.